The problem with the LifeStraw brand is that people aren't aware of their product line and generally LifeStraw is only associated with hikers/third world countries. To solve this problem we decided to work with the Community filter by LifeStraw, this product can purify between 70,000-100,000 liters of water- enough to serve community settings for several years.
This campaign would start on instagram as a sponsored AD and would then lead users to the webpages where they can learn more. The campaign brings attention to water filtration issues in the United States. The benefit is for every product bought on the LifeStraw website, the brand would donate 25% of each purchase to a fund that would gift Community filters to U.S. communities in need.