Nook Glowlight Plus E-reader
For this campaign we decided to target tablet readers that want a simple yet durable e-reader. The product benefit is simplicity and the fact that the tablet is waterproof and dust proof. Our out of home ads are important because we are implying that you can read and experience anywhere to "Illuminate another world" with the Nook Glowlight Plus E-reader.
The first installation would be a giant Nook that would have a wet wrinkled book page with water drops on the screen the user would be able to virtually wipe away. Once the user wipes away the drops, a new book page appears in Nook form- completely legible even with the water drops, this is the prove it's functionality in and around water.